Redesign (UX-first)

The order of work. A regular redesign starts with “what should it look like”; ours starts with “where does the product lose users”. First the audit and the data, then the structure, and only then the visual layer. That is how a redesign improves the numbers instead of just refreshing the picture.

The audit is the first stage here, but it does not end with a report — we turn its findings into new layouts ourselves. If you only need the diagnosis to work with your own designer, order a standalone UX audit; if you need the finished solution, this is the service.

Up to 10 unique layouts in desktop and mobile versions — enough for a typical corporate website redesign or the key flows of an application. For a bigger product, layouts are added in blocks of 5.

The risk is real if URLs and content are restructured without a plan. We preserve the semantic structure of the pages, and as an add-on we prepare an SEO migration checklist for the developers: redirects, metadata, markup. Lost rankings are almost always an implementation mistake, not a design one.

Access to your analytics — Google Analytics, click maps, session recordings if you have them — and an understanding of why the redesign is needed: which numbers are not acceptable. Without analytics we audit on expertise and behavioural patterns, but with data the conclusions are sharper.

Yes, and that is usually what we recommend: first the pages with the most traffic and the worst conversion, then the rest. A phased rollout plan with A/B validation is an add-on that lets you compare the new version against the old on live users.

Everything that works. Recognisable elements, successful patterns, the habits of your existing users — that is an asset, and breaking it without reason is harmful, especially in applications where people have muscle memory. The audit draws the keep-or-rebuild line, not taste.

By the metrics you name as the pain at the brief: enquiry conversion, scroll depth, time to the target action, bounce rate. Capture them before launch — and in a month or two the comparison will be honest. We will help define what exactly to measure.

Two rounds per stage within 7 days of its delivery. A round is one consolidated list of comments that we work through in full. An extra cycle costs $300 and adds 3 business days.

Yes, development is a separate line of our services: we can take the build and launch ourselves, and the redesign arrives turnkey. But it is not a condition — with the UI kit, the layouts and our support, any team can implement the new design without us.