Analytics Setup (GA4, GTM, Meta Pixel)
We set up GA4, GTM and Meta Pixel with events and conversions.
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Included in service
GA4 configured from scratch
Meta Pixel with on-site events
Up to 10 events and conversions
Audit of the trackers on your site
Data verified on real user actions
Internal traffic filter for your team
GA4 report and full access handed over
Google Tag Manager as a single container 
Additional services
FAQ
What do I get at the end?
A working GA4 with events and conversions, Google Tag Manager holding every tracker in one container, a connected Meta Pixel, an internal traffic filter, a ready report with the key metrics and a short guide. All accounts stay yours — we only configure them.
Why GTM if the codes can go straight into the site?
When trackers are hard-coded, every new pixel means a task for a developer and a risk of breaking the site. In Tag Manager you add and pause tags yourself, see the change history and can roll back to a previous version if something goes wrong.
Which events are included?
Up to 10 events tailored to your site: form submission, click on a phone number or email, jump to a messenger, clicks on key buttons, scroll depth, video views, file downloads. The exact list is agreed at the start. Every next 5 events cost $120.
I already have something set up — will you redo it all?
First we look at what is installed and what of it actually works. Working setups are kept, duplicates and outdated scripts are removed, the rest is moved into GTM. You get a list of what was found and what was done with it.
Do you need access to the site code?
Once — to install the GTM container. On WordPress, Shopify, Wix and similar this is done through settings or a plugin. After that every tag and event is connected from the GTM interface with no code access.
What about the cookie banner and consent?
If you already have a consent banner, we wire the tags to it so they fire after the user makes a choice. If there is no banner and GDPR requires one, that is a separate task — we will advise which solution fits your site and market.
How long until the data appears?
Events are visible in realtime immediately, while we are still configuring. Full GA4 reports fill in within a day, and to draw conclusions about conversions you need at least two to three weeks of data.
Can I see revenue and orders in GA4?
Yes, that is the ecommerce setup for $350. Reports then show products, order totals and revenue by source. For WooCommerce and Shopify this connects faster; custom carts need the data pushed from the site side.
Will everything break after a site update?
We bind events to stable attributes rather than random layout classes, so minor edits do not break them. After a major redesign some events will need rechecking — that is short work and we discuss it separately.
What do you need from me to start?
Access to the site or the ability to install GTM, access to your existing Google and Meta accounts if you have them, and the list of on-site actions that matter to you. The rest — the event structure and the report contents — we put together with you at the start.
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