Brand Identity Pack
The system that makes a company recognisable: palette, typography, graphics and ready-made layouts — with rules that let new material be assembled without a designer.
$600
8–10 days
We guarantee the quality of our services
Included in service
Additional services
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FAQ
Does this include logo design?
No — you need a finished logo, because the identity is built around it. If you do not have a mark yet, order Logo Design first and we do the pack as the next step. This is not an attempt to sell two services instead of one: an identity built around a logo that does not exist yet will have to be redone.
How is this different from a brand book?
The identity pack is the material itself: palette, typography, elements, ready layouts. A brand book is a document with the full set of rules: tone of communication, detailed usage guidelines, examples of mistakes, requirements for contractors. Small and medium businesses usually need the pack; a brand book matters when many different people and contractors work with the identity.
What exactly will I receive?
A colour palette with HEX, RGB, CMYK and Pantone values, a type pairing with sizes and weights, a set of graphic elements, logo placement rules, finished business card and letterhead layouts, social media post templates, and every source file.
What do you need from me to start?
Your logo in vector and an understanding of who you serve and what impression the company should make. If you already have some pieces — colours, typefaces, existing materials — send them: part of the system can be kept.
What file formats will I get?
Working files in Figma with open access, vector in AI and SVG, print-ready PDFs with prepress setup, raster in PNG. Social templates in Figma, and in Canva if you need it.
Will my team be able to make new layouts themselves?
Yes, that is built into the structure: layouts are assembled from components and styles, so text and images change without a designer. Each template comes with a short note on what can be changed and what cannot.
Will this work if I already have part of an identity?
Yes. At the brief we go through what exists, what works and what is worth keeping. Often the logo and colours are fine and what is missing is the system and the assets — the work then goes faster, and we reflect that in the quote.
Who owns the materials?
You do, with no restrictions. All source files are handed over on payment and can be used however you like, with us or without us.
How many revisions are included and what if I need more?
Two rounds within 7 days of delivery. A round is one consolidated list of comments that we work through in full. An extra cycle costs $150 and adds 2 business days.
What comes after the identity pack?
If many people will be using the identity, the next step is a brand book with usage guidelines. If the identity is needed inside a digital product, it makes sense to order the interface adaptation or move straight into website or app design.
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