Planning

All
Branding and corporate identity
Custom Solutions
Design
Development
Planning
Ready-made solutions
Support
Price
Up to $300
$301 – $800
$801 – $1 500
$1 501 – $5 000
From $5,000
Timeline
Up to 7 days
7–21 days
More than 21 days
All
Planning
Branding and corporate identity
Design
Development
Ready-made solutions
Support
Custom Solutions
Planning
Prototyping
Product logic and structure in clickable form — before design and development.
Kick-off call 45 min
Screen and user-flow map
Wireframes for up to 8 screens
Clickable prototype in Figma
Desktop + mobile version
Demo and 2 rounds of revisions
Figma file becomes yours
$400
5 days
Learn more
Planning
Technical Specification
A document that gives every development team the same understanding of your product — functionality, roles, scenarios and acceptance criteria.
Kick-off call 60 min
Requirements and scenario analysis
Functional requirements by module
Screen
state and behaviour descriptions
User roles and access rights
Integrations and data structure
Acceptance criteria
Document in Google Docs and PDF
$600
7 days
Learn more
Planning
Architecture Planning
A blueprint of how your product works inside — components, data, integrations and infrastructure, worked out before the first line of code.
Kick-off call 60 min
System component diagram
Data model and relationships
Technology stack rationale
Infrastructure and hosting diagram
Integration and external API plan
Security and access control requirements
Infrastructure cost calculation
$800
7–10 days
Learn more
Planning
Moodboard Development
Your product's visual direction before design begins — colours, typography and styling agreed on examples rather than in words.
Kick-off call 30 min
Market and competitor analysis
2 visual directions to choose from
Colour palette with codes
Typography pairing
UI element references
Photography and graphics styling
Figma file becomes yours
$150
3 days
Learn more
Planning
Project Discovery & Planning
A complete pre-development package — from business goals and priorities to a prototype, technical specification and budget estimate.
Two workshop sessions with your team
Market and competitor analysis
Product goals and success metrics
Feature prioritisation and MVP boundaries
Clickable prototype
Technical specification
Architecture plan
Budget estimate and launch roadmap
from $1 500
15–20 days
Learn more
Planning
Product Research
Market, audience and product opportunity research for informed decision-making.
Research
Interviews
Data
from $400
3–7 days
Learn more
Planning
Competitor Analysis
Comparative competitor analysis: features, UX, positioning and growth opportunities.
Benchmarking
UX
Strategy
from $300
2–4 days
Learn more
Planning
MVP Scope Definition
Defining the minimum viable product: what goes into the first release and why.
Lean
MVP
Prioritization
from $350
2–4 days
Learn more
Planning
Roadmap & Milestone Planning
Strategic product development plan with concrete steps and deadlines.
Roadmap
Milestones
Strategy
from $300
2–3 days
Learn more
Planning
Estimation & Timeline Planning
Detailed work scope estimate and realistic project execution plan.
Estimation
Timeline
Planning
from $200
1–2 days
Learn more

WOP lab provides a full cycle of digital project planning services — from the first moodboard to a detailed technical specification and architecture plan. We help clients define requirements clearly, assess risks, and set priorities before a single line of code is written.

Why start with planning?

A well-built plan cuts implementation costs by up to 40% and helps avoid critical mistakes later in the process. Our team has run over 200 planning sessions for clients in the US, UK, and Europe, producing clear specs and realistic project scopes that development teams actually stick to.

What's included

  • Moodboard — a visual direction for the project before design begins, 3 days, from $150
  • Discovery — a deep dive into the task, audience, and market, from $600
  • Product Research — market and competitor research before development, from $400
  • Competitor Analysis — a detailed breakdown of competitors' strengths and weaknesses, from $300
  • Technical Specification — a detailed spec for the development team, 7–10 days, from $600
  • Architecture Planning — designing the product's technical architecture, from $800
  • MVP Scope — defining the minimum feature set for launch, from $350
  • Roadmap & Estimation — a product development plan with timeline estimates, from $300

The output of the planning stage isn't just a document for the sake of it — it's a working tool the development team actually uses throughout the project.

Learn more
Need a consultation?
We can quickly discuss your task in a format convenient for you — a call or text consultation.
Book a call