Planning

All
Planning
Branding and corporate identity
Design
Development
Ready-made solutions
Support
Custom Solutions
Price
Up to $300
$301 – $800
$801 – $1 500
$1 501 – $5 000
From $5,000
Timeline
Up to 7 days
7–21 days
More than 21 days
All
Planning
Branding and corporate identity
Design
Development
Ready-made solutions
Support
Custom Solutions
Planning
Prototyping
Product logic and structure in clickable form — before design and development.
Kick-off call 45 min
Screen and user-flow map
Desktop + mobile version
Figma file becomes yours
Clickable prototype in Figma
Wireframes for up to 8 screens
Demo and 2 rounds of revisions
$400
5 days
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Planning
Technical Specification
A document that gives every development team the same understanding of your product — functionality, roles, scenarios and acceptance criteria.
Screen
Acceptance criteria
Kick-off call 60 min
User roles and access rights
Integrations and data structure
Document in Google Docs and PDF
state and behaviour descriptions
Functional requirements by module
Requirements and scenario analysis
$600
7 days
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Planning
Architecture Planning
A blueprint of how your product works inside — components, data, integrations and infrastructure, worked out before the first line of code.
Kick-off call 60 min
System component diagram
Technology stack rationale
Data model and relationships
Infrastructure cost calculation
Integration and external API plan
Infrastructure and hosting diagram
Security and access control requirements
$800
7–10 days
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Planning
Moodboard Development
Your product's visual direction before design begins — colours, typography and styling agreed on examples rather than in words.
Typography pairing
Kick-off call 30 min
UI element references
Figma file becomes yours
Colour palette with codes
Market and competitor analysis
Photography and graphics styling
2 visual directions to choose from
$150
3 days
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Planning
Project Discovery & Planning
A complete pre-development package — from business goals and priorities to a prototype, technical specification and budget estimate.
Architecture plan
Clickable prototype
Technical specification
Market and competitor analysis
Product goals and success metrics
Budget estimate and launch roadmap
Two workshop sessions with your team
Feature prioritisation and MVP boundaries
from $1 500
15–20 days
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Planning
Competitor Analysis
Who already operates in your market, how they make money, and where they leave gaps you can use.
Kick-off call 30 min
Feature comparison table
A set of 7–10 competitors
Positioning and key messages
Website and funnel breakdown
Pricing and monetisation models
Strengths and weaknesses of each
Report with opportunities for you
$300
4–5 days
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Planning
MVP Scope Definition
The boundary of your first release: what gets built now, what waits, and why — with the reasoning behind every call.
MVP success metrics
Second-phase backlog
First release boundary
Kick-off workshop 90 min
Document with the reasoning
Inventory of features and ideas
Prioritisation by impact and cost
Rough development effort estimate
$400
5–7 days
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Planning
Roadmap & Milestone Planning
The order in which your product rolls out release by release: what comes next, what it depends on, and the criteria for moving forward.
Visual roadmap
Kick-off workshop 90 min
Risk map and response plan
Dependencies between stages
Milestones with exit criteria
Goals and metrics per release
Document explaining the logic
Features grouped into releases
$350
5–7 days
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Planning
Estimation & Timeline Planning
What development will cost and when it will be ready — with the scope broken down, a calendar plan, and an honest range instead of a single number.
Risks and buffers
Kick-off call 60 min
Three timeline scenarios
Calendar plan with dates
Development budget by stage
Scope broken down into tasks
Team composition and workload
Effort estimate for every task
$400
5–7 days
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WOP lab provides a full cycle of digital project planning services — from the first moodboard to a detailed technical specification and architecture plan. We help clients define requirements clearly, assess risks, and set priorities before a single line of code is written.

Why start with planning?

A well-built plan cuts implementation costs and helps avoid critical mistakes later in the process. Our team has run over 200 planning sessions for clients in the US, UK, and Europe, producing clear specs and realistic project scopes that development teams actually stick to.

What we work on

We prepare moodboards to set the visual direction, run deep Discovery into the task, audience, and market, research competitors, produce detailed technical specifications for the development team, design the product's technical architecture, define the minimum feature set for an MVP, and build a realistic roadmap with a scope estimate.

The output of the planning stage isn't just a document for the sake of it — it's a working tool the development team actually uses throughout the project.

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Need a consultation?
We can quickly discuss your task in a format convenient for you — a call or text consultation.
Book a call