Product Research
Validating your idea before you invest in development — who your audience is, what they actually need, and how the market you are entering works.
Add the solutions you’re interested in to “My project”
Submit a request and get the result
$500
7–10 days
We guarantee the quality of our services
Included in service
User personas
Kick-off call 45 min
Market and niche analysis
Map of needs and barriers
Breakdown of 5–7 competitors
Prioritised product hypotheses
5 interviews with your audience
Report with MVP recommendations 
Additional services
FAQ
Why order research if I already know my market?
You know it from the business side, and that matters. Research adds the user perspective, which almost always differs from the founder’s expectations: people name different reasons for choosing, compare you to unexpected competitors, and ignore the features you are betting on. Finding that gap during research is cheaper than finding it after launch.
What exactly will I receive?
A report in Google Docs and PDF: a market overview, a comparison table of competitors, personas for 2–3 audience segments, a map of their needs and barriers, a prioritised list of product hypotheses, and recommendations on MVP scope.
Where do you find interview respondents?
We source them ourselves against criteria agreed at the brief: industry communities, professional networks, paid panels. If you have access to your audience — an existing base, customers, partners — it speeds up the work and improves the quality of the sample.
How is this different from the "Project Discovery & Planning" service?
Research answers whether this is worth building and for whom. Planning answers how exactly to build it: prototype, technical specification, architecture, budget. If the idea still carries doubts, start with research; if the decision is made, go straight to planning.
What do you need from me to start?
A description of the idea and your assumptions about the audience: who the product is for, what problem it solves, why people should use it. Those assumptions are exactly what we test. Existing data — statistics, earlier surveys, customer feedback — will come in handy.
What if the research shows the idea does not work?
That is the most valuable outcome there is. $500 at the validation stage against a development budget — the difference speaks for itself. In that case we describe in detail what does not add up and, where the data allows, suggest where the idea could be redirected to meet real demand.
Will this work if my product is already live?
Yes. In that case the research helps you understand why users leave, what they actually pay for, and which directions of development have demand. We then interview both current customers and people who chose not to buy.
Can I use this report with another team?
Yes, all materials become yours with no restrictions. The report is prepared so that designers, developers and marketers can all work from it.
How many revisions are included and what if I need more?
Two rounds within 7 days of delivery. A round is one consolidated list of comments that we work through in full. An extra cycle costs $100 and adds 1 business day.
What happens after the research?
The next step is turning the findings into a concrete product: a prototype, a technical specification, a budget estimate. That is the “Project Discovery & Planning” service, and the research results feed straight into it.
Team that responds for results
Solutions, not ideas
Fixed process
Proven stack
Accountability for results
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